tl;dr A podcast consultant is a professional who provides guidance and support to podcasters. They assist in starting a new podcast or help existing podcasters improve their show’s quality, increase audience engagement, and attract new listeners.
Podcasting has become a popular medium for individuals to express their ideas, share information, and engage with an audience. However, starting and growing a podcast can be challenging, especially for those who are new to the field. This is where a consultant can help. A podcast consultant should have a broad range of skills that enable them to provide guidance and support to podcasters.
Here are ten essential skills that a podcast consultant should have:
- Podcasting knowledge: A podcast consultant should have a clear understanding of the podcasting industry, including equipment, software, hosting services, show formats, and content.
- Marketing skills: A podcast consultant should have experience in marketing and promoting podcasts to increase their reach and attract new listeners.
- Audio production skills: A podcast consultant should have a team skilled in producing high-quality audio, including recording, editing, and post-production.
- Content creation: A podcast consultant should be able to offer guidance on creating compelling content that resonates and engages with the audience.
- Interviewing skills: A podcast consultant should be able to offer guidance on conducting interviews with guests, including how to prepare questions and how to engage with the interviewee. They should be able to provide you a question-and-answer script to follow.
- Communication skills: A podcast consultant should have strong communication skills to effectively convey advice and feedback to podcasters.
- Time management: A podcast consultant should be able to manage their time — and yours — effectively to meet deadlines and deliver quality work.
- Analytical skills: A podcast consultant should be able to analyze data and metrics to track a podcast’s performance and identify areas for improvement. Podcast consultants should have tools like Google Analytics installed on your podcast website and describe the results to you.
- Networking skills: A podcast consultant should have strong networking skills to connect with other podcasters and industry professionals and stay up-to-date on industry trends and best practices.
- Project management: A podcast consultant should be able to manage projects effectively, including creating plans, setting deadlines, and ensuring that all parties involved are meeting their responsibilities.
Podcast consultants help new podcasters get started
For those new to podcasting, maybe all you need is a podcast consultant who can help you choose the best equipment, software, and hosting services needed to launch a podcast. They can also assist in developing the podcast’s format, show structure, and content. They can offer advice on selecting guests, conducting interviews, and writing show notes.
Once a podcast has launched, a podcast consultant can help grow the audience by identifying opportunities to promote the show, such as social media marketing, cross-promotion with other podcasts, and guest appearances on other shows. They can also provide feedback on the show’s content, delivery, and overall quality to ensure it continues to meet the needs and interests of its audience.
Podcast consultants help grow existing podcasters
For existing podcasters, a consultant can provide a fresh perspective on the show’s strengths and weaknesses. They can offer advice on improving the show’s quality, increasing audience engagement, and exploring new formats or topics to attract new listeners. They can also help identify areas for improvement, such as audio quality, pacing, and guest selection.
What do podcast consultants do?
They can help both new and existing podcasters in launching and growing their shows. They provide valuable guidance and support on equipment, software, hosting services, show format, content, promotion, and audience engagement. By working with a consultant, podcasters can improve the quality of their shows, reach a larger audience, and ultimately achieve their goals in the podcasting industry.