tl;dr – Podcasts are a popular way to share what you know and care about with the world. However, it’s challenging to grow your podcast audience. Here are 5 tips to grow your podcast audience.
1: Give Your Podcast a Catchy Podcast Name
The name of your podcast is the first thing potential listeners will see. Make it catchy and easy to remember. It should include your name or handle so if they search for your name, it’s branded to you. Most important, make sure the name tells people what your podcast is about. Be sure your host bio is compelling and informative. It should tell listeners who you, what you do and what they can expect if they subscribe to your podcast.
2: Grow Your Podcast Audience by Sharing Your Episodes Socially
If you have guest hosts or interviewees, share episodes with other sites like Facebook and Twitter, but branch out to platforms like Medium, Reddit (it has a huge podcasting community), and Quora (join and ask/answer questions). This will help spread the word about your podcast to people outside your regular circle and help make it more popular. Each time you drop a new episode, be sure it’s on social media in the groups that are likely interested in the topic or guests.
3: Offer a Contest or Recurring Tip on Each Episode
If you want to grow your podcast audience, think about offering a regular feature on your show, like a contest or tip of the week. Incentives help draw listeners in and encourage them to subscribe to your podcast. The prize for your contest can be something small, like a gift certificate or simply recognition on your podcast website, that will appeal to your target audience. Your tips should be informative and useful and might even be humorous. By providing value on each episode, you’ll keep listeners coming back for more and grow your podcast audience.
4: Drop Your Podcast the Same Day Each Week
Make sure your listeners know when a new episode of your podcast is available. Drop episodes on the same day of the week. This will help build a regular audience that can tune in at the same time each week to hear new content. If you aren’t ready to release new episodes every week, consider dropping them every two weeks instead. This will still provide listeners with a sense of anticipation and ensure that they don’t forget about your show.
5: Pair Your Podcast with a Website
During your podcast episodes, you may want to refer listeners to read more, respond to a poll on your podcast website or see articles you mentioned. Send them to your website that’s branded to your podcast. It should use the same colors and artwork. It doesn’t have to be deep and if you run a poll or give a weekly tip, you can include them on your website. Listeners may want to see previous poll questions or read your tips.
Here’s a tip: ask listeners to register as free members on your website so you can build your email list. Use it for important announcements and never spam your audience. Good solid occasional emails help grow your podcast audience.
Following these tips will help you grow your podcast audience size and reach. It may take some time and effort, but in the end, it will be worth it.